Forward the Foundation Chapter 3 Free Essays

4 There was a short quietness once more, however simply because considerations are quiet. Seldon’s were sufficiently wild. Indeed, it was valid. We will compose a custom article test on Forward the Foundation Chapter 3 or on the other hand any comparable point just for you Request Now His significant other seemed to have an uncanny information on robots. Hari had pondered about this so regularly throughout the years that he had at last surrendered, concealed it in the rear of his brain. On the off chance that it hadn’t been for Eto Demerzel-a robot-Hari could never have met Dors. For Dors worked for Demerzel; it was Demerzel who â€Å"assigned† Dors to Hari’s case eight years back to secure him during his trip all through the different areas of Trantor. Despite the fact that now she was his significant other, his assistance meet**, his â€Å"better half,† Hari still once in a while pondered about Dors’s unusual association with the robot Demerzel. It was the main zone of Dors’s life where Hari really felt he didn't have a place nor welcome. What's more, that inferred the most excruciating inquiry of all: Was it out of submission to Demerzel that Dors remained with Hari or was it out of adoration for him? He needed to accep t the last mentioned and yet†¦ His existence with Dors Venabili was a glad one, however it was so at an expense, at a condition. The condition was even more severe, in that it had been settled not through conversation or understanding yet by a common implicit comprehension. Seldon comprehended that he found in Dors all that he would have needed in a spouse. Valid, he had no kids, yet he had neither anticipated any, nor, to come clean, had extraordinarily needed any. He had Raych, who was as much a child of his genuinely as though he had acquired the whole Seldonian genome-maybe more so. The minor reality that Dors was making him consider the issue was breaking the understanding that had kept them in harmony and solace every one of these years and he felt a black out yet developing hatred at that. Yet, he pushed those considerations, the inquiries, away once more. He had figured out how to acknowledge her job as his defender and would keep on doing as such. All things considered, it was he with whom she shared a home, a table, and a bed-not Eto Demerzel. Dors’s voice brought him out of his dream. â€Å"I said-Are you moping, Hari?† He began marginally, for there was the sound of reiteration in her voice, and he understood he had been contracting consistently more profound into his psyche and away from her. â€Å"I’m grieved, dear. I’m not pouting. Not intentionally scowling. I’m simply considering how I should react to your statement.† â€Å"About robots?† She appeared to be very quiet as she gave the signal. â€Å"You said I don’t know as much about them as you do. How would I react to that?† He delayed, at that point included discreetly (realizing he was taking a risk), â€Å"That is, without offense.† â€Å"I didn’t state you didn’t think about robots. In the event that you’re going to cite me, do as such with exactness. I said you didn’t comprehend about robots. I’m sure that you know a lot, maybe more than I do, however to know isn't really to understand.† â€Å"Now, Dors, you’re intentionally talking in oddities to be irritating. An oddity emerges just out of a vagueness that beguiles either accidentally or by plan. I don’t like that in science and I don’t like it in easygoing discussion, either, except if it is implied hilariously, which I believe isn't the situation now.† Dors chuckled in her specific way, delicately, nearly as if beguilement were too valuable to ever be partaken in an overliberal way. â€Å"Apparently the Catch 22 has irritated you into affectedness and you are consistently amusing when you are self important. Be that as it may, I’ll clarify. It’s not my expectation to bother you.† She came to over to pat his hand and it was to Seldon’s shock (and slight shame) that he found that he had held his hand into a clench hand. Dors stated, â€Å"You talk about psychohistory a lot. To me, at any rate. You know that?† Seldon made a sound as if to speak. â€Å"I hurl myself on your benevolence to the extent that’s concerned. The task is mystery by its very nature. Psychohistory won’t work except if the individuals it influences think nothing about it, so I can discuss it just to Yugo and to you. To Yugo, it is all instinct. He’s splendid, however he is so well-suited to jump fiercely into dimness that I should assume the job of alert, of perpetually pulling him back. However, I have my wild considerations, as well, and it encourages me to have the option to hear them so anyone might hear, even†-and he grinned â€Å"when I have a truly decent thought that you don’t comprehend a word I’m saying.† â€Å"I know I’m your sounding board and I don’t mind. I truly don’t mind, Hari, so don’t start making internal goals to change your conduct. Normally I don’t comprehend your science. I’m only a history specialist and not so much as an antiquarian of science. The impact of monetary change on political improvement is what is occupying my time now-â€Å" â€Å"Yes, and I’m your sounding board on that or hadn’t you took note? I’ll need it for psychohistory when the opportunity arrives, so I think you’ll be an essential assistance to me.† â€Å"Good! Presently that we’ve settled why you remain with me-I knew it couldn’t be for my ethereal excellence released me on to clarify that once in a while, when your conversation veers away from the carefully scientific angles, I can't help thinking that I get your float. You have, on various events, clarified what you call the need of moderation. I think I get that. By it, you mean-â€Å" â€Å"I realize what I mean.† Dors looked hurt. â€Å"Less grandiose, it would be ideal if you Hari. I’m doing whatever it takes not to disclose to you. I need to disclose it to myself. You state you’re my sounding board, so act like one. Turnabout is reasonable play, isn’t it?† â€Å"Turnabout is fine, yet on the off chance that you’re going to blame me for loftiness when I state one little-â€Å" â€Å"Enough! Quiet down! You have disclosed to me that moderation is of the most noteworthy significance in applied psychohistory; in the craft of endeavoring to change an undesired advancement into an ideal one or, at any rate, a hurl undesired one. You have said that a change must be applied that is as moment, as negligible, as conceivable â€Å" â€Å"Yes,† said Seldon excitedly, â€Å"that is on the grounds that â€Å" â€Å"No, Hari. I’m attempting to clarify. We both realize that you get it. You should have moderation in light of the fact that each change, any change, has a heap of reactions that can’t consistently be took into account. On the off chance that the change is reactions too much, at that point it turns into sure that the result will be far expelled from anything you’ve arranged and that it would be altogether unpredictable.† â€Å"Right,† said Seldon. â€Å"That’s the embodiment of a turbulent impact. The issue is whether any change is sufficiently little to make the outcome sensibly unsurprising or whether mankind's history is definitely and unalterably disordered in each regard. It was what, toward the beginning, made me believe that psychohistory was not-â€Å" â€Å"I know, however you’re not letting me come to my meaningful conclusion. Regardless of whether any change would be little enough isn't the issue. The fact is that any change more prominent than the insignificant is disorganized. The necessary least might be zero, yet on the off chance that it isn't zero, at that point it is still extremely little and it would be a significant issue to discover some change that is sufficiently little but then is essentially more noteworthy than zero. Presently, that, I assemble, is the thing that you mean by the need of minimalism.† â€Å"More or less,† said Seldon. â€Å"Of course, as usual, the issue is communicated all the more minimally and all the more thoroughly in the language of science. See here-â€Å" â€Å"Save me,† said Dors. â€Å"Since you know this about psychohistory, Hari, you should know it about Demerzel, as well. You have the information yet not the comprehension, since it evidently doesn’t become obvious you to apply the standards of psychohistory to the Laws of Robotics.† To which Seldon answered faintly, â€Å"Now I don’t see what you’re getting at. â€Å"He requires negligibility, as well, doesn’t he, Hari? By the First Law of Robotics, a robot can’t hurt a person. That is the prime standard for the typical robot, however Demerzel is something very abnormal and for him, the Zeroth Law is a reality and it comes first considerably over the First Law. The Zeroth Law expresses that a robot can’t hurt mankind in general. In any case, that puts Demerzel into a similar tie where you exist when you work at psychohistory. Do you see?† â€Å"I’m starting to.† â€Å"I trust so. In the event that Demerzel can change minds, he needs to do as such without realizing symptoms he doesn't wish-and since he is the Emperor’s First Minister, the reactions he should stress over are various, indeed.† â€Å"And the application to the present case?† â€Å"Think about it! You can’t tell anybody aside from me, obviously that Demerzel is a robot, since he has balanced you with the goal that you can’t. In any case, what amount of change did that take? Would you like to tell individuals that he is a robot? Would you like to demolish his viability when you rely upon him for assurance, for help of your awards, for impact discreetly applied for your benefit? Obviously not. The change he needed to make at that point was a little one, sufficiently only to shield you from exclaiming it in a snapshot of energy or lack of regard. It is so little a change that there are no specific symptoms. That is the means by which Demerzel attempts to run the Empire generally.† â€Å"And the instance of Joranum?† â€Å"Is clearly totally not the same as yours. He is, for whatever thought processes, unalterably restricted to Demerzel. Without a doubt, Dem

Appeal of the Nazi Party

Intrigue of the Nazi Party After World War I the nation of Germany was no ideal world leaving it helpless and an ideal objective for the Nazi Party. There was gloom, food lack, issue, social change, outrage and lost confidence inside the German residents. The residents were all wildly and urgently searching for somebody or some gathering to assume responsibility for the circumstance, improve it for people as well as the nation all in all. One can say that when the Nazi party ventured out of the shadow and into the light, the German residents were blinded by their past sufferings and on edge wants that they didn't perceive the truth about the Nazi party. By and by, the Nazi party was equipped for picking up control for various reasons; utilizing the past governments botches for their advantage, they utilized the current financial difficulties to pull in individuals to their gathering, they utilized the assistance of the continually engaging and patriot Hitler yet the Nazi party had the option to keep up control and control over the nation and the psyches of residents using promulgation. The strategy for promulgation utilized by the Nazi party added to the achievement of the ideological group since it had the option to assist them with picking up help from the individuals of Germany by impacting their brains that added to their activities, daze the world into what was in certainty the partys objective and purposeful publicity prompted the slaughter that happened inside World War II. Nazi purposeful publicity was planned for speaking to feelings as opposed to sound or in any event, thinking and behind everything were messages that were conditioning. Publicity killed people so just the Nazi party itself existed and with just one gathering existing the residents of Germany were caught inside their own nation. The past of Germany permitted the Nazi party to come into the nation and use publicity to take control and look after force. The Nazis utilized promulgation to let German residents what their identity was and what their capacity would do. Nazis utilized purposeful publicity to get the German residents to follow alongside what they accepted and brought them into a nation of bedlam, passing and a nation that by itself 2started World War II. In the event that it was not for the extraordinary utilization of publicity the intrigue of the Nazi party would have not been as persuasive as it was with the German residents. In Nazi Propaganda composed by Zeman he characterizes publicity as the specialty of influence: convincing others that one side of the story is right. Purposeful publicity may appear as convincing others that military may is too extraordinary to even consider being tested; that political may inside a country is excessively incredible or well known to challenge or that a legislature ought not be tested since it is paying special mind to the best for the nation.[1] Within Nazi Germany, Hitler gave Dr. Joseph Goebbels as head of purposeful publicity. Joseph Goebbels had one significant duty as the head of purposeful publicity which were to guarantee that nobody in Germany could watch or look at whatever was factious or unsafe to the Nazi party. In Nazi Propaganda by Zeman, the creator likewise expresses that so as to guarantee that everything was going as followed inside Germany; the Reich Chamber of Commerce was established[2]. The association managed writing, craftsmanship, music, radi o, movies and papers. Every part of German culture gradually was controlled into German publicity which was driven by the Nazis. Purposeful publicity was the main way that the Nazi party had the option to keep up control in light of the fact that the residents kept on accepting and follow the activities of the gathering. The past of Germany was maybe the basic perspective that made promulgation so easy to crawl into the legislature. The Nazi party utilized the Treaty of Versailles as their fundamental point of convergence, censuring it and expressing it has probably the greatest factor for the disappointment of the nation. The Nazi party guaranteed German residents that they would be made up for what was legitimately theirs, promising them work and quality which made a sentiment of racial and national prevalence. Dr. Robert Ley was a piece of the Nazi party and he held numerous situations inside Hitlers Germany and he is most popular for the racial prevalence that he caused inside the psyche of German citizens.[3] Robert Ley gave a discourse on March 31st 1939 titled The Jews or Us where he seldom discussed the Jews themselves however made a perspective on mastery for Germany. In the primary lines of his discourse Ley states â€Å"In human life, a pioneer must develop who can win others with his confidence and fulfill them. That is the place administration originates from. The equivalent is valid for countries. A country and a race are called to fulfill the others. One country must transcend the others, and raise the others as well.†[4] Robert Ley infers that Hitler is the pioneer of the world, of people that has risen and that Germany is the country that will be the one force. Dr. Robert Ley keeps on going on in his discourse manufacturing realities even to state â€Å"England assembled its realm when our social history was 1500 years old.We drove the world for a thousand years before English history even began.†[5] Robert Leys source even creates history in light of the fact that the German residents who have been denied of training need information ever, hence when Robert Ley delivers bogus realities the residents have no information on what is valid or bogus. The German residents have been languishing over years and will obey whatever will support their trust in the German nation. Dr. Robert Leys discourse is a prime case of promulgation utilized by amazing pioneers inside the Nazi party, manufactures about racial matchless quality made the German residents see themselves as over the remainder of the worl d and in this way some genuinely accepted that the activities being submitted by their gathering or the contemplations going through individual personalities were truth be told, valid. In the book Nazis: A Warning from History writer Laurence Rees states that the residents of Germany were affected to the extraordinary by the Nazi party that they couldn't see directly from wrong.[6] The German residents were so defenseless because of the past occasions that had happened in their nation that promulgation was from various perspectives unproblematic to obstruct in the brains of residents. With the clashing and enduring of the past, the Nazis had the option to make a feeling of patriotism and racial incomparability. In any case, the Nazis had the option to keep on controlling the residents using purposeful publicity in regular day to day existence. The association that controlled Nazi purposeful publicity was deliberately avoided general visibility; Hitler sorted out it so well that there were various segments managing society, profound, design, radio and so on. The fundamental point of Nazi publicity was to accomplish acknowledgment of the gathering inside the state as well as inside every person. In the book Nazi Dictatorship composed by Ian Kershaw it states how the Nazis held customary book burnings, in which Nazis would scour libraries, houses, schools and expel all that didn't fit the Nazi ideals.[7] Along with book consuming the Nazis likewise assumed responsibility for the press. At the point when Hitler initially came into power there was more than 4,000 700 a nd three papers inside Germany, yet before the finish of 1934 the gathering controlled around 400 and thirty six papers in a roundabout way and legitimately. Close by assuming responsibility for writing and day by day news Hitler assumed responsibility for radio life just as film. In Nazis: A Warning from History Laurence Rees talks about how to guarantee that Hitler was heard Joseph Goebbels sorted out an offer of radios at a small amount of the value they would ordinarily be accordingly it would ensure that residents heard the addresses conveyed by Hitler, it was additionally fundamental for speakers to be put on city intersections and in eateries so that maintaining a strategic distance from Hitler was impossible.[8] Along with the radio came purposeful publicity inside movies seen inside the theaters or plugs. The Nazi party was pulled in to films on the grounds that â€Å"they were simpler to make and form and in light of the fact that they contacted a lot more extensive crowd s than live theatre.†[9] Each part of open and private life was attacked and changed so as to fit the Nazis tyranny. As Zemen states in Nazi Propaganda â€Å"they measure of purposeful publicity inside German culture and the degree and impact it had on individuals, even history can't account for.†[10] The Nazi party had an intrigue on residents since it took over lives; it took over straightforward perspectives, for example, perusing an article, watching a film or in any event, manufacturing history. As Joseph Goebbels expressed â€Å"the substance of promulgation comprises in prevailing upon individuals to a thought so truly, so imperatively, that at long last they capitulate to it absolutely and can never escape from it.†[11] An enormous part of promulgation created during World War II was those plotting the Jews inside the German state. The Nazi party was known for its Anti-Semitic perspectives and reprimanded the Jews for the present states of the nation. In 1943 the Nazi party distributed a handout in which the segment about the Jewish race is titled The Jew as World Parasite where the Nazis expressed how the war was the shortcoming of the Jewish individuals â€Å"In this war for the very presence of the German individuals, we should day by day advise ourselves that Jewry released this war against us. It has no effect if the Jew covers himself as a Bolshevist or a tycoon, a Freemason, or uses some other type of camouflage, or even shows up with no veil by any means: he generally continues as before. He is the person who so upset and profoundly impacted the people groups that remain against us today†[12] The Nazi party had the option to utilize purposeful publicity to make the Jewish individuals to be viewed as beasts that had devastated the nation of Germany and had harmed it. Nazis censured the race for the absence of employments, the monetary conditions, the significant expenses, and the food lack and on one record it is realized that the Jewish race gets the fault for the result of the Treaty of Versailles. The German residents had pai

Writing an Argumentative Research Paper

Writing an Argumentative Research PaperWriting an argumentative research paper can be challenging if you are not sure what to write about. One of the most important things to do is to have a main thesis that you want to focus on in your paper, and then write about your findings based on that main thesis.Having a main thesis can make it easier to write your paper. It will give you a certain direction where you are going to be writing the paper from. You can also use a topic outline, so that you know what you are going to talk about in your paper, because this gives you some idea about how many sections you will be writing.There are a number of factors that can affect your argumentative research paper. The main two include the type of paper you will be writing, and your personality.The type of writing that you will be doing can be a big deciding factor when it comes to the argumentative research paper. If you are writing a statement of fact based paper, then you need to make sure that your primary focus is on making sure that you are factual.You should also consider if you will be including references when writing an argumentative research paper. Some people choose to not include any references at all, but this can easily backfire when you do it in the wrong way.You also need to consider your personality when you are writing an argumentative research paper. You need to be able to have passion about what you are writing about. When you are passionate about what you are writing about, this will help to motivate you to write your paper well.When you are writing an argumentative research paper, it is important to keep in mind that there are some rules that you can follow as well. For example, you should write about one topic at a time. You should also be sure that you take your time when writing.After you get started, and you are convinced that you have written a good argumentative research paper, you can move on to the next topic and continue with the writing proces s. This helps to make sure that you do not run out of ideas before you finish the paper.

Film Analysis Paper - Free Essay Example

Sample details Pages: 2 Words: 701 Downloads: 1 Date added: 2019/03/19 Category Art Essay Level High school Tags: Film Analysis Essay Did you like this example? Introduction The 1996 film, Fargo, directed by Joel and Ethan Coen, is widely considered a neo-noir and addresses issues of its time and place by taking directions from classic noir. Fargo documents Marge, a pregnant detective who is called to investigate a triple homicide. She later finds out that these homicides were a result of Jerry, a nervous car salesman, who hires two men, Carl and Gaear, to kidnap his own wife. Don’t waste time! Our writers will create an original "Film Analysis Paper" essay for you Create order Jerry plans to collect a large sum of ransom for his wife from his father in law, so he can pay off his debt. The film Fargo utilizes the sense of humor, lack of drama, and an inauspicious view of humanity in order to prove that it is critiquing our societys normalization of violence. In the scene after Gaear hits Carl in the head with a shovel, Marge is driving and notices the car that she believes was the one stolen from the company Jerry works for. Curious, Marge stops her car and approaches the quaint cabin behind the stolen car. She hears a noise and decides to investigate. Marge pulls out her gun and cautiously moves toward the sound. She turns to reveal Gaear standing behind a wood chipper, with what appears to be blood-stained snow in front. Marge treads closer to see what exactly is going on. Gaear is stuffing Carls leg into the wood chipper. Police!, Marge yells. Gaear doesnt hear Marge and proceeds to push Carls leg in the machine further. Attempting a second time to get his attention, Marge yells again, Hands up! Police! Gaear notices Marge and chucks a piece of wood at her as he begins to run away. Marge shoots at Gaear, hitting him in the leg on her second shot. Gaear falls to the ground, and Marge starts walking towards him. This scene emphasizes the horrible violence seen in this film, yet shines a light on the nonchalance surrounding it. As we watch, many ideas associated with violence in this scene become apparent. Foremost, one usually notes the humor related to this scene. The red blood staining the snow is shown in a laughable way, not in a morbid manner as one would expect. Why did the Coen brothers choose to make that decision? One will further ask: is this to make this scene a slight bit less gruesome, or is it suggesting something deeper? Is Marges lack of reaction simply due to her stoic character, or is there more meaning? On a similar note, relating to noir, is this scene added to show the backstabbing qualities of Gaear, much like a noir character? This scene proves that this films display of violence is critiquing our modern day issue of normalizing violence. The humor related to this scene is exemplifying how in our society, we often disregard intense violence and even choose to view situations such as that in this scene as humorous. Our society is so accustomed to the brutality that we require the scene to be excessively gruesome for it to be noteworthy. With a scene that is visually repulsive, one would expect Marge to have a dramatic reaction. The fact that she doesnt have a substantial reaction demonstrates the insignificance this violence has on her. This is reflected by the lack of interesting shots and angles. Most disturbing or violent scenes typically have interesting shots and angles, such as close-ups or skewed angles, to increase intensity. However, this scene only consisted of medium and long shots. This emphasizes the lack of significance related to violence the Coen brothers chose to convey. By using primarily long shots when filming Gaear and the woodchipper, the gruesome action becomes less dramatic, and therefore slightly normalized. If this scene is portrayed as insignificant, one might ponder why the Coen brothers chose to put it in the film at all. It is not for visual disturbance, but more so for character development. The directors wanted to show Gaears cold-hearted and disloyal ways, similar to a classic noir character. This scene introduces a ghastly situation and rejects any significance of the disturbance, therefore normalizing the situation. In the end, this scenes relevance lies in the meaning behind it, and not in the visuals shown.

Medical Antropology Essay - 889 Words

Medical anthropology addresses the symbolic, narrative, and ethical dimension of healing, medicine and medical technology in many ways. One way anthropologists address these dimensions is by exploring how local and international communities view wellness, illness, disease and healing through different perspectives. Their goal is to examine how communities are able to function individually as well as to look for themes within the structure and systems of separate communities and cultures. Anthropologists spend a lot of time observing and discussing the theme of treatment within various communities. The traditional model to exploring treatment is to look towards the biomedical system, which â€Å"employ different explanatory models and idioms†¦show more content†¦The use of IVF treatment has remained quiet because of the prejudice and judgment those who use it feel. In Egyptian culture, having children is an important status symbol in a women’s life and for her husband and family. Women face the pressure to have children in order to gain the approval of their husband and their husband’s family. Sakina (Inhorn’s research subject) says her husband â€Å"was tired of spending his hard-earned money on her infertility therapies and who had told her that he planned to remarry â€Å"for children† if she did not become pregnant soon† (Inhorn 2006: 319). Since these treatments are very expensive and do not hold a guarantee of success, it is hard for women to justify them to their families (especially husbands) and there are many misconceptions about what the procedure does. Many of the misconceptions about IVF â€Å"revolved not only around its expense and religious permissibility, but around the complicated â€Å"mechanics† of a new reproductive technology in which the technological imperative of biomedicine is perhaps quintessentially embodied† (Inhorn 2006:321). In Egypt, the IVF technology has gained a lot of media coverage through the airing of soap operas and newspaper/magazine articles, which has led the community to have more questions about it. This has provided a narrative of the IVF procedure in the community. Unfortunately, this narrative centers

What Has Been The Effect Of Globalization On Terrorism.

What has been the effect of globalization on Terrorism? The aggravation of global problems at the turn of the 20th and 21st centuries has become a distinctive aspect of the present stage of the development of the world community. Global problems largely determine today s features of international relations and the main directions of world politics. One of the key global problems that international community currently faces is international terrorism. A lively discussion about the growing influence of globalization on the study of international relations has become even more acute after September 11, 2001, when the world faced an unprecedented terrorist act in history. Thus, the side effects of globalization have found their own dangerous†¦show more content†¦However, in order to create the analytical framework of this work, it is crucial to find the definitions of the key terms of this question. The notion of terrorism and its evolution makes it doubtful of its existence as a generally accepted theoretical category and an established and universally accepted term. Bruce Hoffman argues that most of the definitions are too broad and hence, every act of violence by states, non-state actor or an individual is considered as an act of terrorism. Moreover, he claims the term, which was firstly coined during the French Revolution, has changed its meaning several times throughout the history, which makes it even more complex to create a totally accepted definition. Jeffrey Simon found 212 diverse definitions of terrorism. In my view, the term is largely overused by a variety of political actors and academics, who understand it differently. For example, Noam Chomsky argues that US policy toward Nicaragua, Haiti and Guatemala in the 1980s was a representation of a state terrorism and Robert Mugabe refers to the any democratic opposition in Zimbabwe as terrorists. However, it is hi ghly important to define the term because in the case of global terrorism of 21st century, defining becomes a power on itself and in order to use the power of the definition, the definition must be, at least party, shared. In my opinion, two main characteristicsShow MoreRelatedThe Islamic State Of Iraq And Syria1542 Words   |  7 Pagesprogression occurring here. Currently, the war against terrorism is a growing concern and countries around the world have come together to meet for a consensus about the negativity surrounding terrorism, specifically a unification against ISIS. ISIS, which stands for the Islamic State of Iraq and Syria, is a terror organization that has claimed responsibilities for the recent bombings in Paris, Belgium and Pakistan (1). 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Using at least one example from the course readings or your independent research, explain the impact of terrorism on contemporary international relation. Terrorism is a term the world hears more than we want to. ISIS

Customer Retention Program free essay sample

In the world of marketing, there are many techniques that are used to promote new products and services and customer retention programs. Sales promotion techniques are a powerful way of getting the marketing message across to all marketing channels, and are becoming increasingly sophisticated in order to be seen and heard in such a crowded market. Our company is aware that there may a small loss of market share, and wants to do something important and drastic to make that occur. We will call our hypothetical company Ready Rental (RR). This company is international, and wants to motivate heavy users to become more loyal by offering incentives and perks. First, we will outline a basic plan to design this program, then offer some preliminary ideas that may help identify which important aspects of renting would help motivate a customer to be more loyal to RR. Statement of Problem The rental car industry is extremely complex and competitive. We will write a custom essay sample on Customer Retention Program or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page More and more companies are placing their travelers on a budget, and there is significant competition for the business travel dollar. Business travelers are typically the largest customer base for rental cars, and provide the most regular income. They are, however, fickle purchasers, continually being pressured to find the best deal, most comfort, and most convenience. The task is to find the appropriate incentive program to allow them to overwhelmingly prefer RR. Information Needs Assessment (Overview): What is the typical business travel like? Demographics, etc. What are the most important things for a business traveler regarding their rental car? Which company do they currently prefer and why? Of a list of incentives, what numerical rank do each of these have by way of importance (dollar discount, coupons for mileage or partner restaurants, free hotel upgrades, free size upgrades, vacation packages for personal use based on volume, better business rates, easier checkin/checkout, travel assistance, etc. Are those needs being met now? If so, how if not, why? Research Step 1 Step 1 would be a series of 4-5 focus groups in the major travel cities. Since it will be difficult to get business travelers or the company decision maker to spend the time, utilize online conferencing technology, prescreen the invitees, 5-8 per group, and partner with a restaurant or other travel related industry (who are having similar downturns) to offer a nice prize (e. g. $50 gc for Red Robin, etc. ). The key to this research will be to establish the baselines before spending research dollars on a larger, quantitative study. Overview of Research Proposal RR Rentals Customer Retention Program Once the qualitative portion of the data is collected, we will have a basic understanding of what the client needs. Then, to make the results far more meaningful, we will need to collect a larger quantitative sample from different regions, demographic groups, and since we are international, countries. This will be done using several survey methods, each with a small coupon attached to make it worth the clients time. For example: Place a survey in every car rented for x period of time, attach a coupon or spiff to survey if completed, or even a few dollars off the rental. For every client that we already have an email, send out an email survey, again, with a quick spiff. Identify major companies who likely do multiple and high-volume rentals. Find out the person in charge, HR, Travel Group, etc. who helps the company make that decision. Put an executive packet together that includes the survey, a meal gift certificate or even free rental for their time, and deliver it UPS or FedEx Ground to separate from the chaff. Make this survey worth their while the information gleaned will be invaluable, and the data set can be extended for this. Once these surveys are completed and tabulated, there will be enough data to analyze completely the basic structure that a customer retention program should take. Since it is likely the company cannot do each one, the ranking will be exceptionally valuable. Knowing that any sort of program will be long-term and relatively expensive, it is important to refine it at the research level and present only the conclusions that have merit. The data that is collected can also be cross-utilized with the marketing department because it will enhance the understanding of the type of customer RR has, the type of customer RR wants, and the type of customer programs that might have the largest impact on sales and retention.